Why have meal deal prices gone up again?

Like me, you may have been noticing that funds are dwindling. I don’t know about you, but I’ve found the culprit: meal deals.

Let’s be honest, there’s nothing wrong with a packed lunch, but it doesn’t quite hit the spot like standing in front of the menagerie of mains and selection of sides pondering over what takes your fancy.

So, what’s happened?

Cost-push inflation is what’s happened. This is where it costs more to produce our favourite lunch, and consequently these increasing costs are passed onto us in the form of higher prices. We pay more, and supermarkets continue to make a profit.

Potentially every step of the production process can be more costly. For example, oil prices, and therefore fuel costs, are higher due to supply chain disruptions, meaning it costs more for our lunch to travel. Furthermore, raw material costs have increased, a.k.a. the ingredients themselves. Noticed how your weekly shop budget is slowly creeping up? Exactly. So, imagine if you were buying ingredients to make every meal deal in the country. Ouch.

Remember, we need people to drive the lorries transporting our ingredients, people stocking the shelves, quality testing the food, and the list goes on. I don’t know about you, but you wouldn’t catch me doing it for free. As a result, it costs to pay all the employees involved in the meal-deal-making magic.

The hole we feel in our wallets feels like it’s getting wider with the rising cost of living. What we can buy with our salaries is reducing in comparison to previous years. Hence, and rightfully so, wages are increasing, although not as fast as inflation mind you, but we will get onto that another time.

Economics doesn’t have to be filled with numbers, charts or jargon, instead it can be filled with a sweet chili filling. But hey, that’s just my preference.

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